Buying Carpet and Saving Sea Life
With its new brand Sedna®, AW launches a broadloom carpet collection that is soft, luxurious and durable. Made with ECONYL® regenerated nylon, Sedna® carpet helps to save thousands of beautiful sea creatures like sea turtles, dolphins, and seals that will no longer get stuck in life-threatening abandoned fishing nets. Moreover, Sedna® comes with an ECO FusionBac textile back, made from 100% recycled PET plastic bottles.
To honour the fascinating marine life, Associated Weavers dedicates its new carpet brand to Sedna, the legendary Inuit goddess of the seas who commands all marine creatures.
Sedna® carpet comes in five alluring ranges, named after aquatic gods and goddesses: Kai, Moana, Varuna, Mazu, and Yara.
This Company Is Turning Ocean Pollution Into Vegan Carpeting
Fancy stepping out of your bed onto the ocean floor? European carpet company Sedna can help to make that happen. Using recycled fishing nets collected from the sea bed, Sedna makes five different carpet ranges: Varuna, Kai, Moana, Mazu, and Yara.
Each of the mythology and ocean-inspired ranges is made from Econyl yarn, spun from old carpets and recycled fishing nets.
Nets make up nearly half of all marine plastic pollution; the abandoned waste is known as ghost gear and can continue fishing and trapping animals — such as turtles, dolphins, sharks, and whales — long after the fishermen have gone home.
Many companies have ditched straws and plastic bags, but Sedna — named after the goddess of the sea and marine animals in Inuit mythology — is on a mission to try and reduce the scale of the fishing net problem in particular.
“Sedna carpet is soft, luxurious and durable,” the brand notes on its website. “It is made with Econyl regenerated nylon, a yarn made from recycled waste material such as old carpets and abandoned fishing nets collected from the bottom of the sea.”
“Sedna thus helps to save thousands of beautiful sea creatures like sea turtles, dolphins and seals will no longer get stuck in this life-threatening waste,” it continues.
Sedna’s carpets are also backed with marine waste; the company uses “Eco FusionBac” created from PET plastic bottles.
Where can I buy Sedna
Sedna can only be purchased in-store, through an exclusive handful of authorised retailers. The great news is that this product has landed in our Bristol Showoom
Varuna and Yara Now Available